Web Design

Canonical URLs

Special thanks to Pam at League of Women in Government for asking this great question: What is a canonical URL? What if you publish an article that gets replicated on a news site, or what if you have the same product multiple times with slightly different settings in your eCommerce site, or what if you want to syndicate a blog? The answer: you want visitor coming to your site from a search engine to go to a more relevant page. This is the purpose of the canonical URL: to inform the search engine that a more relevant page exists for this content. Literally, a canonical URL looks like this: Adding a Canonical URL The WordPress SEO by Yoast plugin is a great search engine optimization tool. To add a canonical URL to a page on your site using this plugin, in WordPress edit the page that replicates the original content, scroll to the bottom, and in the Yoast SEO settings, choose advanced (gear icon), and then enter the URL. Online Resources Yoast: rel=canonical: The Ultimate Guide Google: Use Canonical URLs

By |March 20th, 2017|

Wonderful World of Fonts

Fonts are beautiful and amazing and have the ability to communicate passion, feeling, and style. Choosing the right font families for your website is an important branding decision that impacts how visitors will respond to your content.

By |January 4th, 2017|

Colors on the Web

Text, images, backgrounds, lines, borders, and many other web elements require web colors. This article describes web colors and the use of hexadecimal.

By |April 26th, 2016|